International Icon, Britney Spears, launches her own iPhone and iPod Touch app. The app, exclusive to the artist, is named "It's Britney!" and is currently available worldwide at the iTunes App Store for $1.99 (http://bit.ly/britneyiphoneapp). With the "It's Britney!!" app, fans get to the front of the line with all things officially Britney. After purchasing the app, fans will receive official news first hand, get exclusive messages from Britney herself, be able to create and share images of themselves and friends on stage with Britney, have access to updated photo galleries which include real time photos, exclusive tour images as well as a photo gallery of over 100+ iconic images of Britney over the years. Additionally, the app features a "Shake Shake Shake" feature in which Britney says "It's Britney Bitch!" every time the user shakes their iPhone or iPod Touch.

Spears has proven herself a pioneer in the online marketing forum. She was the first artist to hit the one million follower mark on twitter and remains # 2 overall with 3.6 million followers. In addition, Britney was the first artist to launch a line of virtual gifts with Facebook and currently has 2.4 million fans on her Facebook Page.

Labels: App, It's Britney, iTunes

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